I personally believe affiliate marketing is a way of structuring your relationship with other marketers, getting them interested to promote you, and being paid on performance basis.
There are some key questions attached while considering on affiliate marketing strategy. Like-
1.What is the primary end consumer action (sale, lead, subscription, etc) that you want to facilitate through affiliates?
2.What types of affiliate marketers will you be most interested in recruiting?
3. Who will manage your affiliate program?
4. What key performance indicators will you be analyzing to measure the performance of your campaign?
Some useful techniques are used to make affiliate marketing successful. These are:
a)Integrating social media with affiliate marketing
b)Attribution modelling for affiliate marketing
If you have anything on your mind please share it.
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