What is Google penguin update?
Google has been trying really hard to fight with the web spam which is extremely wild these days. With their panda update, many websites were test tortured to death and now we have Google penguin update to deal with. It is basically an anti-web spam algorithm which is now being implemented by Google to remove excessive web spam from their index. Websites that use low quality content and duplicated content, black hat SEO methods, over-optimized content and aggressive link building plans are its open target. Penguin update is thought to help Google identify quality content and eliminate all low-quality websites that possesses no value. In conclusion, penguin update is another great effort and step towards creating a spam-free search engine.What is its open target?
Websites using any of the below methods to get higher ranks in Google are open targets for penguin update:
When was penguin update implemented?
- Cloaking and redirection
- Over-optimized content
- Low-quality and duplicated content
- Keyword stuffing (using same anchor text repeatedly)
- Link building schemes that include: paid linking, link exchange, link farms and other black hat methods
Google implemented their penguin update 1.0 on 24th April 2012, as to what has been concluded. It was in the labs from quite some time and when it was out many websites were hit badly and lost rankings in Google resulting in huge loss of business for many site owners.What are its effects?
Google penguin update affected websites having web spam and violating the terms of Google. The act of violation and using web spam to get higher ranking in Google has now punished the sites to death by decreasing their rank on certain keywords or even throwing them out of the index. Google’s terms and condition restrict black hat SEO methods like keyword stuffing and big flow of outbound links to sites that are not related to the niche.What are its benefits?
The Google penguin update might have hit badly to websites violating its terms but at the same time it is beneficial for those websites who don’t use shortcuts to generate online traffic and get higher rankings in Google. Websites that provide highly informative content (that were disregarded due to excessive web spam) have now got their true importance in the eyes of Google.
It has also raised the importance of quality SEO service providers who practice white hat methods and different web promotion strategies to improve the rankings of websites, instead of focusing only on spam link building to generate backlinks from irrelevant sources and get the desirable spot in short amount of time. Now all those websites and SEO service providers that used to manipulate the search engine result pages will be eliminated to make Google a better place to search. Conclusion
In conclusion, the penguin update is considered to be a nightmare for website owners who practice black hat methods to climb up in the search results and at the same time is considered to be a joy bringer for websites who do it the right way.
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