What is Alexa Rank?
Alexa is basically a search engine which offers many other features like directory, toolbar and Alexa traffic rank (this is our today’s topic). Alexa rank is used to calculate online traffic on a website which is determined via their toolbar named Alexa rank. It is used to determine the value of your website to increase/decrease the ranking of your blog in front of advertisers, sponsors, readers and other people.
The Alexa Rank toolbar calculates the rank of a website and represent them in detailed graphs and history. It calculates for nearly all websites that are live or at least every site that has been crawled by Alexa or is put through via its toolbar. Every website is allotted a ranking number in digits which is calculated on the last three months traffic data. If that digit is lower then you are ranking better and alike.Why it is important for websites?
Alexa calculates the traffic of a website’s traffic and it is considered to be one of the most iniquitous surveys on the internet, because they only keep a track of your website/blog hits or visits if it gets through their systems which clearly means that that your site visitors require either the Alexa rank toolbar installed in their browsers or you must have a widget on your website t display the rank.
And as a general fact, it is less likely if the whole population has Alexa toolbar installed in their browsers. And that clearly demonstrates the fact that websites who are less focused on those stuff will be counted as a website having less number of traffic flows.
But at the same time, Alexa rank is important for blogs/websites that generate revenue through ads. The value of a website is determined by the flow of regular traffic and daily hits, and Alexa rank is the resource to know the value. Advertisement companies prefer Alexa rank as a standard to provide ads. That means if your blog has a good Alexa rank then more advertisers and sponsors will want to place their ads on it and eventually you will be making more money out of your blog. Why should you consider it?
If you are one of those bloggers who live on the earnings made by ads, then you should consider Alexa rank because they have a command in this segment. Since advertisement companies are diverting from Google Pagerank, Alexa rank is the next big option that is wise to move forward with.
Since the value of your blog is determined by the Alexa rank and according to me more than a half of the advertisement companies keep Alexa rank first in their priority box or checklist. The higher rank you have in Alexa, the more likely you get advertisements. It is being used to directly influence on the value of a blog to determine if it is worth for advertising or not. So if you haven’t yet started targeting Alexa rank then you must do it from today!
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