Google, today's widely used services is not as old as IBM and Microsoft in both experience and in age but it is now the world's most widely used search engine and not only that, the best Email Service provider. It has its dominance in many other fields other than this. Let us see some of the reasons for its success as listed below.1. Innovation :
Google was the first one to put some innovative ideas in practice in the form of Page Rank and other such things in the Google search engine and it has been there for almost 14 years (from 1997-98) getting new updates and many new innovative ideas are developed and put in application in various services offered by Google.2. Google Search Engine :Once you own a successful search engine, you can control everything else on the web
. This is because you can promote your products and services in any ways using a search engine like, by placing them as the top results of the search page, placing ads about their services near the search results, etc. Google made use of this to promote their brand.
For example, if you search for something like "Computer tips videos" in Google, the first three or four links will be from youtube which is a website owned (few years back) by Google.3. Google AdSense :
Another and the most important reason is the "Google AdSense" which almost all the websites use. Hence, for this they need to have a google account along with which u will create a Gmail account. Hence this is a type of advertising their services.4. Their care for small issues :
They care about the most simple issues like simplicity, page layout, look of the page, and other such issues which most other companies won't give importance to.
An example to this is the Google Chrome Browser which is fastest and the best in its performance when compared with all the other web browsers. It also has Google search as its home page which most users will want to type in words and search in the net. The Google home page is itself an example. 5. Maintenance :
If they have a product or service which is successful, they won't stop it at that step. They try to put some more efforts to make it better further, thus there is a change in what people use which is liked by people.6. Linked accounts :
Almost all the Google services like Blogger, Gmail, Google+, AdSense, etc are (can be) linked in one single Google account
which makes tasks much easier for the users since the changes made in one account will be reflected in the other.7. Their expansion in different fields :
Google started its business life only from its Search Engine but it did not stay there alone. It started to use its popularity in different fields in the computer world like the Chrome Web Browser, Social Networking (Google +) , Picasa, etc which left the users with no choice but to enjoy using Google's different services.8. Attractive names :
The name of a company plays a greater role in its success/failure. Google realized this while many companies didn't. Don't you feel good while you pronounce some attractive names like "Google", "Picasa", "Google Doodle", etc ?9. Expand its business :
Google buys everything , if not , it at least tries to. It bought Orkut, YouTube and many other. Not only buying them but trying to improve them the way in which they want them to. Remember YouTube a few years back with no Ads (and other such advanced features)? It was only after Google bought it that AdSense Program and YouTube Partnership program were introduce in YouTube.
Though Orkut lost its popularity and usage, Google didn't stop it at that level. It tried to make another one the Google+
. It tried to buy FaceBook initially but its attempt failed which had led it to the development of Google+.10. A solid determination :
The last and the most important thing is its solid determination to achieve some thing big and occupy a place in the minds of the people, in almost every field. They not only dominate in Search Engine alone but also in other services like Ads, videos, email service, etc.
This makes them move on with success. Its not that they do not meet any failure but that they do not stop right there but they try in different ways.
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