1. First and foremost who is your target audience, nailing this down is key.
2. If you are selling a service or product inform them of the benefits of that service or product.
3. Talk about what makes you different then everyone else, for example if you have the best price then let them know it.
4. Make sure that your ad flows well and is easy to read.
5. Have a strong call to action; tell them to do something NOW!
6. Have the BEST customer service available at all times.
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