As a basic requirement, before it is likely to move off your pages, content must be:
Free. This doesnít mean that you canít ask for users to register an email or provide other forms of information, but there is a limit. Every extra field in a registration form loses another chunk of users.
Effortless. This links in with the point above. The more effort people have to go to access your content, the less likely they are to do so. Itís better to make it easy for them and market to them later when they visit your site.
Tempting. This can offset the effort needed to access the content. If something special requires a quick registration, users will go for it, but it must be sufficiently tempting.
Moveable. If people canít forward your content, they canít spread it.
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