White hat SEO and black hat SEO are different techniques divided by the ethical issues. On this age of online promotions, SEO techniques define a website’s position in a search engine result page. That is one of the things that make a website wealthy with traffic. Black hat SEO techniques are those which are based on unethical procedures. A website using black hat SEO techniques will never be allowed by any search engine. On the other hand, white hand SEO techniques are built with morally right methods which make a website search engine friendly. You should always use white hat SEO to make your website search engine preferred.
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