I want to know about SEO’s relation with Google. I have read that Google keeps changing its trends and also updates the PR standards. Because of this, the SEO strategies keep changing. I am wondering why Google shows different colors in every three months. Does this really help the SEO professional to deliver the best result? Will it prove to be lucrative for the website owners? My main intention is to know the perfect method to meet up with the ever changing expectations of the Big G. please guide me here as I am new to this field. Thank you.
Google always try to provide more relevant and quality result to its users and for achieving this Google continuously updates its algorithm.