If you've spent any time at all online with other webmasters and web aficionados then you have heard the phrase, "Content is King." It's true. Your web copy and how you choose to present it can make or break your site. This is not to say that you have to have perfect English, spelling, and grammar 100% of the time. If you've heard the name John Chow, have ever read his blog, and are aware of how much money the dude rakes in JUST blogging, then you would know this to be true. In fact, there are many sites that are popular and are rampant with typos galore. Anyone who's been to MySpace knows what an atrocity some of those pages are.
The key to good content and making it work for you is providing people with information that is interesting and informative at the same time. This will bring readers and users to you site. If you optimize your content; however, this is what will make it work for you. Below, I will outline a simple way to optimize your content:
The web revolves around keywords. For this example, we'll say that we want to write 500 words of content about blog hosting. I like to use the Google keyword tool
. When I put "blog hosting" into the tool, I get back quite a list of keywords and their stats in the search engines on average and in the last month. For my copy, I will choose 2 keywords and repeat each of these 5-6 times throughout my article. This is simple SEO.
At this point, it's important to not pack in your keywords unnaturally. If you're not a writer, hire a good one for your SEO articles and copy. You can usually fine freelance writers online at reasonable rates. A 6-page website would probably cost about $60 for some simply content for each page. Not a bad investment for SEO content.
You'll find that using keywords in your articles as outlined above will pull in search engine traffic based on the keywords/search terms you picked. Try it out. Content that makes the search engines happy is not so complicated.