I want to discuss about about What does Yahoo recommend about search engine optimization?
The companion web site first explains how search engines work, explaining that sites at the top of the results list get more visitors. The bulk of the actual advice is solid, although rudimentary.
“Write information-rich copy that people will want to read and link to and … figure out which words people are likely to use in searches, and then embed those keywords throughout your copy. ”
There are a few tactical details (links, title tags), but things go slightly off the rails fairly quickly. Do search engines really give more weight to words in bold, italics, and bulleted lists? The recommendation to use the same words people search with is a good one, but even though Yahoo warns against keyword stuffing, the advice still comes across as potentially spammy:
“Strategically seed your copy with keywords”
“Search engines, to understand what the subject of a page is, look for keywords throughout that page, including at the top (the introduction) and the bottom (the conclusion). But don’t just shove keywords into the top or the bottom of your page—distribute them evenly throughout. ”
“To a search engine, good writing means using variations of your keywords, including those with different endings. ”
“Like a muffin with the right amount of blueberries, it [the page] should have juicy keywords distributed evenly throughout, but not so many that they overwhelm the whole. ”
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