A title must effectively describe the topic of the page's content in a few words or a small phrase. Title tag tells your visitors and
search engines what is the topic of a single page of your. The <title> tag is placed within the <head> tag of the HTML document
and before the page's encoding tag.
Page title tags are one of the most important aspect of onpage optimization. Title shows up as a result, with blue color, on the
first line or the result.
Deeper pages should describe exactly the topic of that page.
Each page title tag should be unique. Google distinct this page from the others on your site from that unique title tag. Titles
should be short and informative. If the title is too long, Google will show only a part of it in the search result.
Any title could have also the name of your URL or company. It is better to put it at the end. First words of the title get more
points than the rest. So it is better to use your main keyword at the beginning (if that doesn't mess-up your title).
For seperating the topics on your titles you can use this "-" or "|". It doesn't matter which one.
Google webmaster tools has a content analysis section that tells you about any description meta tags that short, long, or
duplicated many times.
What you have to avoid in "Page title tags".
Always in mind that a title must effectively describe the topic of your page's content,
you should avoid this:
- Titles that has no relation to the content.
- Often change on your page title. This will lead to temporary derank this page.
- Using default or noname titles like "Untitled" or "NewPage".
- Using the same title tag, across many pages.
- Using long titles.
- using extremely lengthy titles that are unhelpful to users.
- Stuffing unneeded keywords and useless details.
- Special symbols on your page titles.
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