Optimization process of local and small businesses is termed as LSO. It is narrower concept similar to SEO that mainly deals with increasing the web presence of a website for its main keywords with addition of geographical location after or before keyword. LSO is derivative from LSM which itself derivates from SEM, which is much broader and expensive concept than LSM (Local search marketing), LSO or SEO. It is more useful for smaller and mid cap business and industries, as SEM is very expensive. People can start off with SEO, and as and when results are generated switch to SEM.
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