I need to devise a linking strategy. I am not sure about it since I have a basic SEO experience. I donít know how to go about it. I need to know about the value of incoming links and reciprocated links. To the best of my knowledge- an incoming link that is not reciprocated has more value than a reciprocated link, right? Does it make sense to link back to a site that is linking to me? I am just starting out so kindly bear with my silly questions. I am looking forward to hearing from everyone. Thanks.
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