Yeah you have to be sure to create a good content with a layout that is easy to navigate is addition to being different than every other blog or forum out there.
Simple is good. Some people try too hard and they fail because making it completely different is completely against human nature. Generally people don't like change.
I feel that the way it is made is not as half important as the value of the content on the site. I don't think you need to be a complete technical newt to master any form of content management site, as you pretty much can do what you like. Failing is part of human nature, and is a choice just like not changing. We all have the ability to do what we like, and I don't think judging a person by what they do on a site is fair, as there is no set way of doing things.