I think even writing a proper content for your website is important to get traffic on your site. A content which complies to the SEO standards can get a lot of traffic to the website.
Normally a well written content is the key factor for search engines rankings. Proper keywords used with the content can work really well for your websites.
I agree with you. I think now, you really have to use high quality texts, information and do not try to get not real clicks. . .