Link Popularity refers to the number of links pointing TO your site FROM other sites on the Web. The Search Engines consider your site more important and rank it higher if several other sites link to your site.
Building Link Popularity helps your Web site gain PageRank. A higher PageRank enables your site to rank higher in Search Engines with competitive keywords. More and more major search engines, including Google, Yahoo, MSN, Ask Jeeves, AltaVista, etc. reply on off-page factors such as Link Popularity to determine how important your site is in order to rank it in search results.
The idea behind this is that the more links a site has the more valuable it must be.
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