I have just noticed that we have a new competitor in our area who has made a new website. They are buying a link on the top of every page that says Cape Cod. I am worried because I think people will select their website and think it is our business that they are contacting. Do you think it would be worth it to buy a sponsored link as well? Would this help our overall traffic and put us closer to the top over time? Please let me know what you think.
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